BUSADM 463

Marketing Management

University of Wisconsin-Milwaukee Flex · UGRD · Fall 2026

1 section

Catalog description

Development and implementation of marketing plans. Strategic decision-making and organizational issues pertinent to target markets, advertising, personal selling, channels, pricing, and product development.

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Class #wisconsin_milwaukee_flex-1699Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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