Revenue Management in Recreation, Tourism, and Events

Catalog description

This course covers prices and pricing from both managerial and behavioral perspectives in recreation, tourism and event settings. While the managerial aspects of pricing include pricing policy/strategy and revenue management (defined as selling perishable service products to the right customer at the right time for the right price), the behavioral aspects include the psychology of pricing, price fairness, price perceptions, and willingness-to-pay for activities and experiences. This course is taught largely at an undergraduate level. Graduate students have additional course requirements/expectations. Prerequisite: junior standing. Offered Fall.