REC 320

Introduction to Tourism

University of Wisconsin-La Crosse · UGRD · Fall 2026

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This course provides an introduction to tourism through the examination of tourism as a system of interconnected parts. The topics include the history of tourism, destination mix, tourist motivation and behavior, destination marketing, and destination management. It explores the role of natural and built environments in creating tourism, economic implications for travelers and local communities, and social and cultural connections. Students gain an understanding of event and non-event based tourism. Offered Spring.

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Class #wisconsin_la_crosse-1746Fall 2026UGRD3 credits
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