Strategic Political Communication

Catalog description

This course emphasizes the skills necessary to engage in effective strategic communication within the contexts of politics and government. Students study how political communication strategies are crafted and executed to influence public opinion, build political coalitions, and achieve policy goals. Students analyze a variety of campaign strategies, public advocacy efforts, and crisis communication scenarios. Through analyzing case studies, students critique examples of real-world political communication strategies. Students also develop their own original approaches to strategic political communication. Students strengthen their written and oral communication skills, with an emphasis on how these skills can be used in the contexts of politics and government. Offered Alternate Years.