MKT 479

Marketing Management

University of Wisconsin-La Crosse · UGRD · Fall 2026

1 section
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Catalog description

This course covers the analysis, planning, implementation, and control of marketing programs designed to bring about desired exchanges with target markets within organizational objectives. This course is intended to be taken in the final semester. Prerequisite: MKT 362 , MKT 367 ; marketing major; senior standing. Offered Fall, Spring.

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Class #wisconsin_la_crosse-1131Fall 2026UGRD3 credits
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