Marketing Application and Advanced Research

Catalog description

The planning, development, and implementation of an individual marketing-related research project or small group applied case study. Students will develop a project proposal and a written report related to their marketing studies, including an analysis of how the project relates to career goals. Repeatable for credit - maximum six. Prerequisite: MKT 367 ; six additional credits of MKT major coursework; admission to business. Offered Fall, Spring.