MKT 390
Services Marketing
University of Wisconsin-La Crosse · UGRD · Fall 2026
1 section
Catalog description
This course is an examination of the nature and features of services that distinguish marketing of services from marketing of physical goods. Emphasis is placed on adapting the marketing mix to retain customers and build loyalty. Models of services marketing including the service profit chain and the service quality gap model are introduced. Prerequisite: MKT 309 ; CBA major. Offered Annually.
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001
Availability not recently verifiedClass #wisconsin_la_crosse-1121Fall 2026UGRD3 credits
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