MKT 367
Market Research
University of Wisconsin-La Crosse · UGRD · Fall 2026
1 section
Catalog description
This course examines the research techniques commonly used to examine buyer behavior, including secondary data, surveys, and focus groups. Topics also include an analysis of research design methods, and the application of research to marketing decision making. Prerequisite: MKT 309 ; ECO 230 ; admission to business. Offered Fall, Spring.
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Availability not recently verifiedClass #wisconsin_la_crosse-1117Fall 2026UGRD3 credits
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