MKT 362
Consumer Behavior
University of Wisconsin-La Crosse · UGRD · Fall 2026
1 section
Catalog description
This course examines fundamental concepts related to consumer behavior. Topics include information processing, perception, attitudes, sentiments and feelings, learning, persuasion, motivation, decision-making, social/cultural influences, and managerial implications. Prerequisite: MKT 309 ; admission to business or exercise science sport management. Offered Fall, Spring.
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Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #wisconsin_la_crosse-1115Fall 2026UGRD3 credits
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