Social Media Marketing

Catalog description

This course provides students with insights into the ever-changing world of social media and its ubiquitous presence with firms and customers alike. Students learn how to use social media business strategies to leverage meaningful interactions with consumers to increase brand awareness, identify target audiences, generate leads, drive sales, and establish loyalty. Emphasis is placed on learning state-of-the-art technology and analytics concepts and tools that help business managers gain a competitive advantage through the creation and distribution of valuable, relevant, and consistent content. Prerequisite: MKT 309 ; admission to business. Offered Spring.