MKT 341

International Marketing

University of Wisconsin-La Crosse · UGRD · Fall 2026

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The course is an in-depth study of marketing activities and processes across national borders. Topics include macro-environmental factors and global market dynamics, marketing strategy and decision-making, international marketing opportunities, and entry-mode decisions. Prerequisite: MKT 309 . Offered Fall, Spring.

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Class #wisconsin_la_crosse-1112Fall 2026UGRD3 credits
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