Principles of Marketing

Catalog description

This course is an introduction to the study of marketing in business and other organizations. Topics include: the marketing environment, marketing strategies and decision-making, marketing ethics, and the international dimension of marketing strategy. Prerequisite: ECO 110 ; declared in one of the following programs: CBA major, business administration minor, or any non-CBA program that lists MKT 309 as a requirement or elective. 54 credits earned or in progress. Offered Fall, Winter, Spring, Summer.