Digital Content and User Experience Writing

Catalog description

This course focuses on developing the skills needed to write user-centered web content that is rhetorically effective, accessible, and ethically responsible, balancing organizational priorities with user needs. Students learn to analyze user needs and write long-form and short-form content for digital platforms such as websites, apps, and social media. Through user testing and feedback, students evaluate content effectiveness and make evidence-based recommendations for improvements. Emphasizing accessible language, the course teaches students to write and structure content for easy navigation and readability for diverse audiences. Students also develop time management and project planning skills. The course also explores ethical considerations in user experience (UX) and content writing. Additionally, students learn to integrate AI tools responsibly into their writing process. Prerequisite: ENG 110 ; sophomore standing. Offered Fall, Spring.