AI in Communication and Media

Catalog description

This course explores the transformative role of Artificial Intelligence (AI) within communication and media, focusing on how AI remediates message creation, social interactions, and audience engagement in digitally mediated environments across interpersonal, organizational, and mass communication contexts. Students examine AI's influence on human-machine communication (HMC) and the media industry, critically analyzing the socio-cultural implications specific to communication processes and media production. Students also learn to apply AI tools in media production and message strategies, gaining essential skills for careers in media and communication. Prerequisite: CST 271 or CST 378 . Offered Alternate Years.