Social Networks, Influences, and Virality

Catalog description

By using theories and methods of social network analysis (SNA), this course explores the dynamic processes of message exchanges, public-opinion formation, and social influence, especially in the digital media environment. Students learn the structural mechanisms behind media and communication phenomena, such as the spread of viral videos, the power of micro-influencers, the failure and success of social movements, the formation of online communities. In addition, students learn to conduct basic network analyses and create visually-stunning network graphs using various computer programs. Prerequisite: CST 190 . Offered Occasionally.