Social Media Marketing and Analytics

Catalog description

The course introduces fundamentals of social media marketing. The course examines the basics of social media marketing, highlights the importance, and introduces contemporary resources to students. Topic covered include social media platforms (e.g., Facebook, Twitter, Instagram, YouTube), advertising on social media platforms, content analyses, content development, influencer marketing, and social media marketing plans. The course adopts a hands-on approach combining lectures with experiential learning and industry certifications P: Sophomore standing and an overall minimum GPA of 2.5 Fall Only.