MKTG 428
Consumer Behavior
University of Wisconsin-Green Bay · UGRD · Fall 2026
1 section
Catalog description
Theories of buyer behavior, including ultimate and industrial customers, and their implications for marketing management. P: MKTG 322 and an overall minimum GPA of 2.5 Fall and Spring.
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001
Availability not recently verifiedClass #wisconsin_green_bay-1116Fall 2026UGRD3 credits
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