Email Marketing

Catalog description

Email Marketing is one of the earliest and most effective forms of digital marketing. This course dives deep into email marketing. Students learn effective email marketing strategies covering email content development, lead generation, and lead management throughout the customer lifecycle. The course offers hands-on experience with email software, email automation, and email analytics. Students also learn how to integrate email with other digital channels, such as social media and websites. Students earn a certificate in email marketing from HubSpot at the end of this coursework. P: Sophomore status and an overall minimum GPA of 2.5 REC: MKTG 322 Fall Only.