MKTG 327

Foundations of Selling & Partnership Building

University of Wisconsin-Green Bay · UGRD · Fall 2026

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Principles and techniques of successful selling that lead to a mutually profitable relationship between salesperson and customer. The nature and scope of sales management: selecting and training sales personnel, importance of customer satisfaction, relationship of company philosophy to the sales force, fundamentals of communication processes. P: MKTG 322 and an overall minimum GPA of 2.5 Fall Only.

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Class #wisconsin_green_bay-1108Fall 2026UGRD3 credits
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