Advanced Entrepreneurial Marketing

Catalog description

This course is designed to be a highly engaging, hands-on course to develop marketing skills that drives success for entrepreneurs and small businesses. Advanced Entrepreneurial Marketing will create an accurate portrayal of the effectiveness of strategic marketing in today's highly competitive marketplace. It's designed to instruct learners how to create, develop, and execute marketing strategy and tactics to grow a successful business. The student will gain insights essential for marketing their entrepreneurial venture using innovative and financially responsible marketing tactics. The student will create effective marketing communication materials suitable for different media including analog and digital for use in their entrepreneurial operation. P: ENTRP 272 and overall minimum GPA of 2.5 Spring.