ENTRP 272
Introduction to Entrepreneurship
University of Wisconsin-Green Bay · UGRD · Fall 2026
Catalog description
This course introduces the principles of entrepreneurship. The student will evaluate the business skills and commitment necessary to successfully operate an entrepreneurial venture and review the challenges and rewards of entrepreneurship. The student will understand the role of entrepreneurial businesses, and the role that entrepreneurship plays in economic development and its impact on our regional, national, and global economy. Special emphasis is placed on decision-making and problem solving through an understanding of opportunity recognition, economic/financial models, value creation, organizational structure, human resource management, legal environments, operations management, and other basic entrepreneur-related concepts.
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