Branding, Packaging, Promotion

Catalog description

This advanced-level graphic design studio course focuses on the development of cohesive visual identities through branding, packaging, and/or promotional design. Students will explore how strategic design choices shape brand perception and communicate brand values across a range of executions. Through research-driven design projects, students will investigate brand positioning, brand communication, and audience needs to solve design problems. Students will continue to refine their technical skills in industry-standard software while learning to articulate design decisions in the context of professional practice. P: DESIGN 332 and DESIGN 350 with at least a BC grade or consent of instructor Fall and Spring.