Public Relations Campaigns

Catalog description

This course provides students with professional preparation for the strategy required for a public relations campaign. Students work with a nonprofit client on a real PR campaign, including providing a client overview, goals-objectives-strategies and tactics plan, and relevant deliverables. The PESO model is used to provide deliverables in paid, earned, shared, and owned media channels. P: at least 15 credits of core supporting courses in Communication, COMM 305 Spring.