BUSAN 464
Data Visualization and Storytelling
University of Wisconsin-Green Bay · UGRD · Fall 2026
Catalog description
This course discusses the art and science of turning data into readable graphics. Students will learn to evaluate the effectiveness of visualization based on principles from graphic design, visual art, perceptual psychology, and cognitive science. Students will also learn to think critically about each design decision, such as choice of color and choice of visual encoding. Students will create their own data visualizations, and learn to use Tableau. Finally, students will learn to tell engaging data stories that clearly depict the points that they want to make through data visualization. P: BUSAN 220 or MATH 260 ; BUSAN 230 and an overall minimum GPA of 2.5 Spring.
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