MKTG 438
Strategic Marketing
University of Wisconsin-Eau Claire · UGRD · Fall 2026
1 section
Catalog description
Designed as the capstone course in marketing. All the ideas and concepts presented in other marketing courses are integrated and brought together via the application of marketing tools, principles, and theories, as experienced through case studies and problem solving. The role of the marketing executive in business is emphasized.
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Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #wisconsin_eau_claire-1748Fall 2026UGRD3 credits
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