MKTG 437
Business-to-Business Marketing
University of Wisconsin-Eau Claire · UGRD · Fall 2026
1 section
Catalog description
Studies the marketing strategies characteristic of institutions, government, industrial, and other marketing environments which do not directly target the final consumer. The unique characteristics of these markets and the implications for strategic marketing management provide the focus for this course.
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Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #wisconsin_eau_claire-1747Fall 2026UGRD3 credits
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