E-tailing and Retailing in a Digital World

Catalog description

This course explores the evolving landscape of retail and e-tailing in the digital age. Students will examine how technology has transformed traditional retail, focusing on the rise of e-commerce, omnichannel strategies, and the integration of digital tools to enhance customer experience and satisfaction. Topics include online retail platforms, mobile commerce, digital payments, supply chain innovations, and the impact of social media on shopping behaviors. Students will explore shopper behavior, demographics, and the influence of store design, atmosphere, and merchandising in both online and brick-and-mortar retail, gaining practical insights into adapting to a digital-first marketplace.