Sports Marketing

Catalog description

This course provides an in-depth exploration of marketing principles and strategies within the sports industry. Students will learn how to apply marketing concepts to sports organizations, events, and products. Key topics include market research, consumer behavior, sponsorship, branding, digital marketing, and the role of media in sports. Through case studies, guest lectures, and practical projects, students will gain hands-on experience in developing marketing plans and campaigns tailored to the dynamic world of sports.