Social Media Marketing and Digital Content Management

Catalog description

This course explores the key role of social media marketing and digital content management in today's business landscape. Social media influences how consumers discover, research, and share information about brands, making it essential to marketing strategies. A strong digital content management strategy builds familiarity, trust, and engagement with customers by delivering creative, valuable content. Students will learn to use social listening, choose appropriate platforms, create a social media strategy, manage content, and create effective and engaging content—from social media and blog posts to videos and infographics—that attract target audiences, drive conversions, and foster brand loyalty.