MKTG 331

Consumer Behavior

University of Wisconsin-Eau Claire · UGRD · Fall 2026

1 section

Catalog description

Examines the personal characteristics and external forces influencing the buyer's purchase behavior. Includes an emphasis on implications for marketing strategy development.

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Class #wisconsin_eau_claire-1730Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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