AI Systems in Business

Catalog description

This course explores the strategic and technical applications of artificial intelligence in business, with a focus on systems-level integration and responsible use. Students examine how AI tools—including generative AI—can enhance communication, analytics, marketing, operations, and innovation within enterprise environments. Through hands-on exercises, case studies, and applied projects, students will learn to design, test, and evaluate AI-driven business solutions using structured workflows, multi-platform tools, and data-informed decision-making. The course emphasizes ethical and risk-aware implementation, grounded in the technical competencies of the information systems field.