CJ 460

Advertising Account Management

University of Wisconsin-Eau Claire · UGRD · Fall 2026

1 section

Catalog description

This course is a detailed study of the account management function and its role in the modern advertising agency. Entry-level skills are taught as well as Integrated Marketing Communications (IMC) planning. The final-project portfolios test and demonstrate students' knowledge and skills.

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Class #wisconsin_eau_claire-0449Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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