Digital Marketing Capstone

Catalog description

In this project-based course, students will apply the skills and knowledge acquired throughout the Digital Marketing program to a real-world project. In partnership with a local non-profit organization, students will create a digital marketing strategy designed to meet the customer needs. Students will produce a critical reflection on their capstone experience demonstrating how they have addressed specific learning goals. A successful project will include a project presentation to representatives of the non-profit organization, faculty and fellow students.