Principles of Marketing

Catalog description

Production and marketing of goods and services are the essence of economic life in any society. All organizations perform these two basic functions to satisfy their commitments to society, their customers and their owners. Marketing examines the problems of transferring title and moving goods from producer to consumer, buying, selling, storing, transporting, standardizing, financing, risk-bearing, and supplying market information. The free enterprise and the government’s contribution, retailing, and international marketing are discussed at length.