Digital Marketing: Evolution and Strategies

Catalog description

An exploration of the rapidly changing world of social media marketing. Businesses, organizations, and even individuals can market themselves online in ways never before possible. However, these new opportunities bring with them the opportunity for well-publicized failures as well. Students will learn about the potential for marketing through the various social media platforms and get hands-on experience with them, as well as reading about recent examples of both positive and negative social media marketing decisions.