Entrepreneurial Marketing.

Catalog description

Entrepreneurial marketing combines two disciplinary fields of entrepreneurship and marketing. The essence of entrepreneurship is creation of value through innovation. The essence of marketing is communication and delivery of value. As the merger of the two fields, entrepreneurial marketing is about creating, communicating and delivering value (i.e. something worthwhile for others) through innovative means. This class will introduce the concepts, tools and methods of entrepreneurial marketing. This class will also explore biblical principles on marketing communication, and consider how we can honor God and serve others through marketing.