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Westminster College · 3 credits · UGRD

A survey of current concepts in marketing theory. Topics include the theory of exchange; product characteristics; channels of distribution; sales, promotion, and price policy; marketing research; and the “marketing concept.”
Fall 2026 · 1 section
Aug 19 – Dec 11
| Section | Days & time | Location | Instructor |
|---|---|---|---|
| AClass #2026-10-BUS-250-A | Mo We Fr · 1:00 – 1:50 PM | Hazel Wing of Reeves Library Classroom | Kulkarni, Achyut |