Introduction To Sports Management

Catalog description

This course is an introduction to the contemporary world of sport business. The learning objectives of the course will be addressed in three discrete modules over the course of the semester. The first module introduces basic sport management concepts. In this module, students will learn what constitutes managing a sport, how to develop a professional perspective in the sport industry, and basic management concepts and practices in sport organizations. The second module dives deep into various segments of sport management. In this module, students will explore topics specific to sport participation, interscholastic athletics, i ntercollegiate athletics, professional sport, international sport, and new developments in the sport industry. The final module relates specifically to sport business and management concepts. Using the sports industry perspective, many business principles will be covered, such as marketing, strategic management, communication, sales and revenue generation, facility management and finance.