BA 411

Marketing Strategy

Western Oregon University · UGRD · Fall 2026

1 section

Catalog description

Students learn the process of creating strategic marketing plans using: 1. A situational analysis based on research of a company’s external and internal environments and 2. Tactical decisions regarding product strategies, pricing, distribution channels and communications for a product, idea, goods or service.

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Class #western_oregon-BA411Fall 2026UGRD4 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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