Product Launch

Catalog description

Product Launch has the student role-playing as a Product Manager, overseeing the launch of a technical product. The student will develop a plan for the launch, simulate a solution to an urgent problem that threatens the success of the launch, and evaluate a marketing plan for a technical product. The course covers skills in strategic communications and planning, marketing planning and strategies, new product development, product knowledge, and problem-solving. There are no prerequisites, but the following courses are recommended to be completed prior to beginning Product Launch: Product Strategy and Product Design.