Crisis Communication

Catalog description

Crisis Communication prepares students to plan for and manage crisis responses. Students will analyze the stages of a crisis, create plans and messages for managing a crisis, and coach spokespeople to deliver the appropriate message using multiple channels. While engaging in a crisis communication simulation, students will explore how to establish and maintain message positioning, foster working relationships with news and media agencies, and build trust within stakeholder communities. Students will create internal and external crisis response communication plans to ensure coordinated, unified, and effective messaging.