Evaluating a Communications Strategy

Catalog description

Evaluating a Communications Strategy introduces students to key performance indicators (KPIs) used to measure the effectiveness of strategic communications plans. Students will develop metrics that align with specific organizational performance goals and will understand how to use these metrics to assess and improve communication strategies. As students gain hands-on experience in measuring and optimizing communications strategies to achieve business objectives, they will select appropriate KPIs for a given strategic communications plan, analyze results, use data visualization to present outcomes, and recommend continuous improvements. In this course, students will collaborate with peers as they gain the skills necessary to determine KPIs and iterate on communications strategies.