Delivering a Communications Strategy

Catalog description

Delivering a Communications Strategy prepares students to create effective internal and external communications to achieve business objectives. Students will collaborate with peers to develop content for multimedia, press releases, and social media, to successfully implement and deliver a strategic communications plan. Students will create specific messaging for internal communications to build strong corporate cultures, improve workplace communication, and support business needs. Students will also develop external communications for particular goals, purposes, and audiences to ensure content relevancy. This course teaches storytelling techniques and content repurposing to deliver multichannel communications.