Crafting a Communications Strategy Through Research and Data Insights

Catalog description

Crafting a Communications Strategy Through Research and Data Insights prepares learners to develop a strategic communications plan based on data and research. Learners will conduct audience analysis, create a persona, and create internal and external communication strategies to inform their messaging, targeting, and content creation. In this course learners will collaborate with peers to gather insights on audience preferences and behaviors and use this information to shape audience specific communication strategies. As learners develop the ability to harness data and research to make informed decisions, connect with their audience and communicate ethically and effectively, they will address various stakeholder needs to achieve a desired outcome.