Foundations of Strategic Communications

Catalog description

Foundations of Strategic Communications provides a foundation for developing clear, concise, and compelling messaging for specific situations and audiences across various business purposes. Students will be introduced to strategic communication theories and the legal and ethical issues to consider when planning, implementing, and evaluating communications based on intended goals, outcomes, and audiences. In this course, students will collaborate with peers as they gain the skills necessary to be effective and ethical communicators. Students will develop confidence in presenting ideas, persuading others, and navigating complex strategic communications situations.