SPM 401

Organizational Sports & Strategic Management

Westcliff University · UGRD · Fall 2026

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Students in this class learn the fundamentals of managing a sports organization and gain a broad overview of the business component of sports; including but not limited to the financial, accounting, strategic planning, public relations and community engagement acumen necessary for success. Students will analyze and conduct case studies on different sports organizations and study topics such as fiscal and budgetary control, ownership, and day-to-day operations, as well as the techniques, tools, theories, and attributes required in sports leadership and management. Students will also interview and have discussions with active sports professionals to learn how the curriculum is applied in real life scenarios. Prerequisites: BUS 300; ORG 300 (or equivalent); LDR 300 (or equivalent); SCI 225 (or equivalent)

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Class #westcliff-0129Fall 2026UGRD3 credits
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