MKT 604

New Product Development & Launch

Westcliff University · UGRD · Fall 2026

1 section

Catalog description

This course addresses key marketing concepts, methods, and strategic approaches relevant for entrepreneurs. Students explore marketing plans from an entrepreneurial perspective and how these plans fit into the successful execution of an entrepreneurial idea.

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Class #westcliff-0112Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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