Principles of Branding

Catalog description

As an introductory course in brand management, it has been designed keeping in view of establishing effective understanding of the concept of branding as an integral component of innovation and marketing of products and services. Principally, the course has been crafted on five major themes – 1. Introducing brand and brand management, 2. Developing a branding strategy for a company, 3. Designing and implementing brand marketing programs, 4. Measuring and interpreting brand performance, 5. Growing and sustaining brand equity under changing global business environments.