The Psychology of Consumer Behavior

Catalog description

This course draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment. Students will learn the latest research and business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. Additionally, students will learn consumer decision-making, goals, emotions, charity, health, materialism, and sustainability.