Strategic Event Planning and Promotion.

Catalog description

PR: (ADV 315 or ADV 315S or PR 324 or PR 324S or STCM 315 ) with a minimum grade of C-. This course provides a hands-on introduction to special event and festival management. Students will learn how to plan, implement and evaluate special events. Students will learn foundational concepts and professional skills of event planning, coordination, sponsorship, programming, vendor management, volunteer management and risk management and will creatively apply research techniques, writing and editing skills.